The #IamUW campaign, a student community-building movement, won a gold Educational Advertising Award from the Higher Education Marketing Report. A national panel of industry experts recognized the campaign for its creativity, marketing execution, and message impact.
#IamUW invites students to become ambassadors by wearing campaign gear around campus and sharing their stories on social media about what it means to be part of the Badger community. University Marketing collaborated with student leaders and the Division of Diversity, Equity & Educational Achievement to launch the campaign last year.